For Unilever, fostering engagement during Ramadan is about aligning workplace practices with the values of reflection, generosity, and connection. Here’s how they’ve successfully supported employees during this significant time of year:
What They Did Differently
Flexible Start and End Times
Recognizing that employees manage Ramadan differently, Unilever gave employees the option to start earlier or later in the day, depending on their needs. This flexibility allowed employees to balance work, fasting, and personal commitments more effectively.
Ramadan Well-Being Program
Unilever launched a well-being program that shared resources on staying healthy while fasting. This included expert-led webinars, nutrition guides, and tips for managing energy levels throughout the day.
Ramadan Reflection Sessions
To create a space for deeper connection, Unilever introduced weekly “reflection sessions” where employees could share personal stories, discuss Ramadan traditions, or simply connect with colleagues. These sessions helped foster understanding and empathy across teams.
Leadership-Driven Charity Campaigns
Unilever’s leadership spearheaded a Ramadan donation initiative that encouraged employees to participate in giving back to the community. Employees could contribute monetarily or volunteer their time at local charities, fostering a sense of purpose and unity.
The Insights:
- Flexible schedules resulted in a 20% boost in employee satisfaction during Ramadan.
- The well-being program saw 80% participation, with employees reporting improved energy and focus.
- The reflection sessions increased cross-team collaboration by 25%, while the charity campaigns strengthened employees’ connection to Unilever’s values.
The Impact:
Unilever’s approach highlights the power of thoughtful, inclusive practices during Ramadan. By aligning workplace initiatives with the spirit of the month, they’ve created a more engaged and connected workforce.
